The backpack balloon, an excellent idea for your Street Marketing operations

In France, street marketing is an innovative street advertising campaign involving the distribution of balloons to passers-by to promote the visibility of a brand or product, without the need for flyers or other display advertising.

What is street marketing?

Street marketing is a communication technique carried out in the street, used to reach customers in a creative and fun way. It often involves the use of backpacks filled with inflatable balloons, which can be customized with flags or other images that enhance the visibility of the advertising campaign and the products it wishes to promote. The balloons are inflated with helium to make them float and attract the attention of passers-by. It’s a communications operation often used to create street marketing campaigns that are both eye-catching and memorable for passers-by, potential customers of the brand being promoted. Street marketing makes it possible to arouse consumer interest in a way that billboards, flyers or a city-center stunt wouldn’t. See also our tips for using other inflatables at your corporate events.

The advantages of the backpack balloon in street marketing

If every advertising agency sees an opportunity to use a backpack balloon, it’s because this communication technique offers a number of advantages:

• High visibility: colorful, personalized balloons attract the attention of passers-by more easily than simple flyers, increasing brand awareness.
• Direct interaction with potential customers: the people in charge of distribution can create a spontaneous connection with passers-by and inform them about products and/or services.
• A memorable event: inflated with helium, backpack balloons are a fun and original way to engage passers-by in conversation and encourage them to support the brand.
• Low cost: street marketing with backpack balloons can be adapted to a limited budget.
• Mobility and flexibility during the marketing operation: distributors can move around easily in high-traffic areas (city centers) to reach a wider and more varied target audience.
• Geographic targeting according to brand objectives.
• The viral effect: by arousing curiosity, this atypical marketing encourages the spread of the advertising campaign on social networks, when passers-by film the situation with their smartphones, for example.
• Respect for advertising rules: unlike other forms of advertising, street marketing is considered less intrusive and more respectful of the environment.

How to use a backpack balloon?

To promote a company in an area, here are a few steps to follow:

1. Plan the advertising campaign: determine objectives, target and budget.
2. Decorate the balloon with the company logo, colors and slogan.
3. Select trained personnel skilled in interacting with passers-by.
4. Choosing the right location: street marketing is best carried out in high-traffic areas such as city centers, in order to reach as many people as possible.
5. Carrying out the campaign in pre-selected areas to promote the brand.
6. Feedback, i.e. visualization of campaign results and adjustment of strategies for future marketing operations.
7. You can also use the inflatable doc bag at your trade shows. It’s a great way to drive traffic to your stand and generate qualified leads.